Messenger marketing is the practice of using mobile chat apps to facilitate business and connect with prospects and customers. It leverages mobile messaging platforms such as Facebook, Telegram, WhatsApp, or WeChat to reach the target market.Basically, a chatbot is a piece of automated messaging software that uses AI to converse with people. Bots are programmed to understand questions, provide answers, and execute tasks.
Why is Messenger so important?
Over 3 billion people use messaging apps on a regular basis to communicate with friends and businesses; and messaging is the most preferred channel for customer service in the U.S. That's why Messenger marketing has become so hot. ... Messenger will quickly become one of your most important marketing channels.
What are the benefits of messenger?
Many people have had concerns about Facebook Messenger. As an app, it allows people to access their messaging system through Facebook without needing to access the social network. This makes it much easier to instantly communicate with people on mobile devices. Here are the benefits of using this app and a comprehensive look at the concerns many people have with installing it on their device.
6 Benefits of Messenger Use In Business:
It makes it faster to chat
It’s like texting, but without the cost
It can be used for collaboration
Users can make calls
Nothing in life is ever truly free
Many permissions are only needed when users want to use a specific feature.
1. It makes it faster to chat.
This app connects directly to Facebook’s chatting system, so people can send and receive messages more quickly than if they were going through a mobile browser. This is because the messaging system appears immediately on the screen of a user’s preferred device.
2. It’s like texting, but without the cost.
SMS texting may cost up to $0.10 per message depending on the plan an individual has. MMS messages may be $0.25 each or more. Although Facebook Messenger uses data, users can send texts and pictures without accessing those costs.
3. It can be used for collaboration.
Facebook Messenger allows users to send files and links with ease. If you’re telecommuting or working at a mobile office site, this will keep employees in touch with each other if they are working on a project together.
4. Users can make calls.
This app allows users to speak with one another. It also gives people the ability to speak within groups if they so choose. If a user happens to be overseas, then Facebook Messenger can even be used to call a specific phone number.
5. Many permissions are only needed when users want to use a specific feature.
If the user of an Apple device never tries to make a voice call with the Messenger app, then they’ll never need to give the app permission to use their microphone. This isn’t necessarily true with other operating systems, but is an important point of which to take note.
6. Nothing in life is ever truly free.
You watch advertisements when watching a football game all the time. You have the option to purchase in-app things for games that are freemium products. For Messenger, the trade-off is that you send some limited personal information to advertisers because you need the features that the app can provide.
Is Messenger Marketing Right For You?
Keep in mind that Messenger Marketing works for both local and worldwide businesses; you can use a Messenger bot to get local customers into your hometown restaurant or use the platform to make international sales on your e-commerce website. Whatever type of business you have — whether online or brick-and-mortar — Messenger Marketing works because it engages customers in an initial conversation and then keeps them interested.
If you’re a small business or marketer who’s just started consulting, Messenger Marketing can be hugely beneficial. Remember, it’s low-cost and not that complicated, so starting with a chatbot can help a fledgling business get started with a marketing plan.
Larger businesses that have been around for a while may already have a solid marketing strategy in place, and Messenger Marketing is an easy element to add to your strategy. Chatbot marketing is highly effective — Messenger Marketing has an engagement rate that’s up to 80 times higher than email marketing. And since only one percent of businesses are using Messenger chatbots, this is a place where you can use your marketing know-how to get ahead of the competition.
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